Digital Marketing Trends to look forward to in 2020

The world of digital marketing is dynamic and ever-changing. Nothing is stagnant here. The industry is constantly evolving and progressing with each coming day and that is why your brand needs to stay updated with the emerging digital marketing trends.

The previous years saw the arrival of some of the most promising marketing techniques and practices like Artificial Intelligence, Voice search, etc. We will see them flourishing this year while some new ones start their journey.

Now, what exactly can we look forward to in this area this year? Hold on tight as you go through the list below!

1. Video Marketing

Video marketing is the key to conversions. It is no longer an option, rather a necessity. Whether you want it or not, you need to incorporate video marketing into your strategy to remain relevant and competitive. According to MarTechSeries, 58% of consumers trust a brand with videos more than a brand without. Even studies have shown that video content is highly beneficial for a brand than any other form of content.

Fact: 68% of consumers prefer watching a video to learn about new products and services. (source: Wyzowl)

It is important to note that video content gets viewed more on mobile screens. So, there’s an abundance of formats for you to choose from like, live videos, 360 degrees, etc. Make sure your videos are engaging and relate to you as a brand.

2. Influencer Marketing

Influencer marketing has grown step by step from the last few years. But seeing the number of growing social media platforms, it is pretty fair to say it will push itself even further this year.

This type of marketing has proven effective since there is a connection to the audience on a more personal level. Consumers, nowadays, trust what an influencer has to say about a product than what a brand says.

Brands connect with influencers to reach a wider audience. Also, investing in influencer marketing is much cheaper than any type of marketing and gives the best results as well.

The growing trend has also witnessed the efficacy of micro-influencers.

3. Chatbots/ Conversational Marketing

Chatbots have continued to be an important part of digital marketing.

According to Medium, Chatbots are software products that have the ability to have conversations on behalf of humans through auditory or textual messages.

Some of the big brands have already incorporated this tool onto their websites. It has proven to be effective so far as it enhances customer experience and also lets a business connect with its customers well.

In fact, studies show that customers interact easily with chatbots for queries or questions.

4. Voice Search

Since last year, Voice search has only grown to become one of the key elements of digital marketing. With its advancements, It will continue to see a huge uptake and development through the coming years.

According to SocialSamosa, voice search is responsible for 50% of the searches online. Seeing its potent brands, now, are digitally enhancing their websites to be more voice-enabled.

Voice search has proven to be more user-friendly as well as time-efficient. It is the most important emerging digital marketing trend as of now.

5. Augmented Reality And Virtual Reality

As expensive and complex as this technology seems to be, it has a lot more potential.

The last few years have made Augmented Reality (AR) as well as Virtual Reality (VR) as important elements of business marketing. Both of these are different in their ways and we can only predict which one will outpace the other.

The world’s largest furniture retailer — IKEA has its own AR app.

6. Personalized Marketing

Personalization means when you personalize your marketing content. From content to products to email, everything!

The more personalized your brand is, the more trustworthy it is in the eyes of its customers. This is an important trend that will make you stand out from the crowd.

In fact, according to a survey by Epsilon, 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience.

Here was our list of some of the emerging digital marketing trends we feel will stand out this year. Digital Marketing, anyway, is a very vast ground. There is always something new with each coming day. Who knows what the new decade holds on for your brand?

What do you think?